4 reasons you should text your sales prospects - CloudCall

4 reasons you should text your sales prospects

By January 18, 2019Sales, Technology
female using text for work

Studies show that text messaging is now far surpassing email when it comes to comparing both open rates and conversion.

BUT, does texting improve sales?

Many technologies now allow sales professionals to integrate the power of SMS directly into their current CRM system. And by doing so, companies can track the valuable data that comes from business SMS. With the added convenience lending to higher conversion rates, it’s no surprise that professional communication through texting is increasing.

Various reports estimate that SMS open rates are as high as 98%, while response rates can reach up to 45% – this is significantly higher than the figures for email messages. The more people to see your message, the more sales you’ll make, so yes, texting does improve sales!

Just be careful not to overstep… When building a relationship with your prospect, make sure that you ask them if they would be OK with you texting them. They will probably say yes, considering 55% of text message users say they would prefer to receive a text over a phone call. But before you start texting, remember never to text a prospect that you have not spoken to on the phone with first. Texting before a call can decrease the likelihood of reaching that lead.

So, build a relationship first – then you’re more likely to get a response. After all, how often do you answer a text from someone you don’t know?

Here are 4 reasons to text your prospects:

male using text for work
1. Text a prospect who recently posted something interesting on their LinkedIn profile.

Whether it was a company-wide announcement or a personally written article, they will appreciate this kind note that shows that you are paying attention to them. A great, genuine way to build rapport with a prospect.

2. Send thanks for a recent download of an eBook, case study, or other piece of your Marketing team’s collateral.

Once an initial relationship has been established, you can start texting a prospect that has revisited your site for information to build a relationship with them. Ask for their thoughts on the content they received so that you can gauge their interest and benefit from their feedback.

3. Follow-up after a conference or meeting.

If you recently came face-to-face with your prospect, now a great opportunity to follow-up with a brief message. And remember, the best way to prompt a response from a prospect would be asking a question that can be answered.

4. Quick questions merit quick responses, and texting can lend itself to brevity.

So, if you are trying to keep it short and sweet – send a quick text. For example, you could confirm a meeting time so that it doesn’t get lost in someone’s email inbox.

Now, here’s what not to do when texting your prospects
female receiving text at home

Remember, although texting is a great way to build relationships, here are some words of warning:

  • Leave out the emojis/gifs when using text for professional use
  • Stick to texting within business hours.
  • Don’t send a text asking someone why they didn’t answer your email.

Instead, view this as a channel and another avenue for follow-ups that will eventually lead to converting prospects into customers.

Consider broadcast messaging

If you’ve got the whole single prospect texting thing down, and you’d like to explore how you can reach more customers faster via text, you should check out broadcast messaging.

Broadcast messaging, also known as bulk SMS or mass messaging is a great way to communicate with prospective customers or clients. It has the power to transform sales. Whether you’re alerting customers to an update or looking to promote your latest offer, broadcast messaging ensures your message makes it to your audience and doesn’t get lost among the spam of an email inbox.

The feature which allows the user to send SMS or text messages to a large number of recipients at one time. And with CloudCall you can create a list of CRM contacts and send out your message, which will be delivered straight to your contact’s mobile phone. And because recipients are more responsive to text messages, this can be used anytime you need to communicate something that you would like a high open and response rate for.

As well as promotional offers or sale alerts, broadcast messaging has a wide range of business uses including:

  • Thank you messages
  • Job opportunity alerts
  • Feedback requests
  • Survey links
  • Emergency updates
  • Reminders
  • Interview confirmations
  • App download links
  • Collecting payments
And, because we’re nice we’re sharing with you our 5 tips for great Broadcast Messaging:

Personalization – Including your contact’s name will add a personal touch to your message. Our Broadcast Messaging feature allows you to personalize your texts with the recipients CRM data.

Get permission – Improve your customer’s experience and help to increase response rates by only sending messages to those who have chosen to receive them.

Tracking links – Creating UTMs for your call to action links allows you to track which contacts have clicked through. This allows you to calculate the overall clickthrough rate.

Include an opt out – Keep your customers happy by giving them an option to pot out of receiving your messages

Keep it short – You’ll need to keep your messages under 160 characters to avoid going over the limit on some older phones. Shorter messages tend to have more of an impact too!

Broadcast Messaging has the potential to save enormous amounts of time when communicating with your contacts.

broadcast messaging top tips

The value this brings to any business can be huge. Apply our tips and its transformational potential can be delivered.

If you think tools like texting and broadcast messenger could transform your sales efforts, why not book yourself in for a demo with our team of experts?

Robyn Hunt

About Robyn Hunt

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