Resource 1 – Outdated Tools to a Dynamic Enterprise Platform.

Founded in 1982, Resource 1 is an established Information Technology consulting firm that provides Staff Augmentation services to corporations across North America. Their extensive experience in full life-cycle software development, systems level support/integration and internal technical infrastructure positions Resource 1 to support multiple client initiatives as a single source provider of IT human capital.

The Challenge

Antiquated Phones Created Additional Work for Recruiters and Sales Teams


Building on their enterprise architecture, Resource 1 sought out a solution that would enhance productivity with advanced communication features for their recruiting and sales teams. They required a scalable communication platform that would automatically log activity to provide greater transparency throughout the organization with the ability to document into their current ATS/CRM software.

Despite the company’s operational success, Resource 1 faced challenges with their previous communication technology.

Over a year ago, the company used an on-premise PBX phone system with no software integration capability. Using phones that dated back to 2003, activity was not logged and data was not automatically recorded. In order to capture valuable data sets and critical business transactions, the production team needed to update records and log calls manually. As Resource 1’s technical infrastructure evolved, they required a system that automatically logged calls, increased efficiency through the User Interface (reduced number of clicks to perform a task), and integrated into their ATS/CRM software, Bullhorn. This led Resource 1 to CloudCall.

The Solution

Reducing Steps in the Recruitment and Sales Cycle


Since the implementation of CloudCall, Resource 1 has been able to reduce the amount of administrative work for each producer while increasing transparency of operational data.

Anastasia C. Valentine, Resource 1’s President and Managing Partner, built the company’s Software Oriented Architecture by directing all documentation into the ATS/CRM as the ‘single source of truth’, with as little human touch as possible.and integrated into their ATS/CRM software, Bullhorn. This led Resource 1 to CloudCall.

“We chose to integrate the data into our ATS/CRM which allows for a centralized communications portal for all touch points in a business transaction. This allows for easy reporting and a dynamic chronological history of all producer activity,” Anastasia reported.

“In addition, when a call comes into Resource 1, our production team will see a caller ID screen pop up. This identifies the inbound call, saves time retrieving the contact record, and provides the producer with real-time data on all previous conversations or personal notes from any individual who has been in contact on behalf of Resource 1. With CloudCall, the ability to see the candidate or client profile as they call in has helped our team strategically manage their time.”

The Resource 1 team now has advanced telephony tools available at their disposal. “Time is money in our industry,” Anastasia remarks. “In my opinion, CloudCall is all about reducing steps, documentation capability, and data transparency across the organization.”

The Results

CloudCall has removed multiple manual steps for documentation throughout the recruitment and sales processes, making it easier for Resource 1 production teams to connect with candidates and clients.

Looking ahead, Anastasia is confident that her business has partnered with the best unified communications solution on the market, commenting that “CloudCall is the leader of VoIP phone integration into the Bullhorn ATS/CRM software.”

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