Over the past few decades, communication technology has evolved enormously. And the sudden increase in remote workers during the Covid19 pandemic has only accelerated this. We now depend on our mobile phones more than every before. So much so in fact, that on average we check them 58 times per day, and 30 of those times are during work hours.
As a result, people are becoming accustomed to fast and easy responses to texts, emails and social media messaging. And while some are taking time to adapt to these new ways of working, others are performing like never before. In fact, research by OpenMarket found that Millennials in particular aren’t at all receptive to traditional forms of communication. A massive 75% of which prefer to text instead of calling. Similarly, only 24% of emails are being opened. And millions of voicemails are deleted before they’re even listened to!
With a growing Millennial workforce, it’s key that recruiters embrace this mobile-first way of thinking that drives modern communication. When change is embraced, opportunities arise. And recruiters that start conversations and build relationships using the communications channels their candidates prefer will stand a better chance of reaching the top talent before their competitors.
So, how do recruiters go about switching to a mobile ready way of thinking? With the help of an integrated communications tool like CloudCall of course! And to prove why communications tools are essential in this giant step forward for recruiters, lets first look at what happens when you don’t use one….
An unguided mobile-ready approach
If a recruitment manager advises their staff to make more use of their mobile devices to contacting candidates, then great! But what happens when they can’t find information on their CRM about a specific conversation because it happened on a staff members personal mobile phone?
Ultimately, managers and business owners can lose visibility on candidate and client communications. With staff members switching between their desk phone and personal mobiles, key information can be lost, and admin tasks such as note taking are all but forgotten. Not only this, but there is no clear and easy way of keeping track of which communication channel is actually most effective. Especially when you consider the high staff turnover in recruitment.
When an employee leaves, they take their mobile phone with them. Along with the record of all those key conversations with candidates and clients. This not only makes project handovers more challenging but means that they could be taking those candidate and client relationships with them to their new role.
Essentially, diving into an unguided mobile-ready approach could result in the loss of huge amount of vital candidate information. Without this information, other staff members have no idea of the candidates relationship with the company. This lack of information could result in the candidate feeling undervalued, and, worst case, going elsewhere!
Enter integrated communication technology
But wait! All is not lost! Thanks to communication technology, like CloudCall, recruiters can seize the every messaging opportunity by capturing every conversation no matter where, or on what device it takes place. Staff can call, text and send instant messages all from a single interface within their CRM. So all the relevant details will be automatically logged against the relevant candidate or company record. This provides a clear audit trail of all interactions and prevents any candidate and client information being lost when a team member changes device, or leaves the company.
So, no more lost conversations, contacts or missed opportunities. You’re welcome!
If you’re ready to take the first step towards a mobile-ready way of working, get in touch to book a demo.