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You may have noticed that last month, our logos on social media turned from purple to green. We changed our logos to reflect us being given a Green Economy Mark by London Stock Exchange.
Getting a mark is pretty important to us and we wanted to share the news with our network.
Our logos have now changed back to purple, but not by any means does that mean we’re no longer green!
Last week, we shared tips on how you can help users to love your software by boosting user adoption. Today, we discuss the role that user training plays in driving the process of user adoption. A 2010 study by Oracle revealed that even then approximately 44% of employees found that insufficient training was a barrier to adopting new workplace technologies. Training is, therefore, a critical factor in the success of software utilization and user adoption.
With over 3 billion internet users in the world (and growing), it is essential that businesses can effectively manage their communications with the people that are speaking to them and vice versa. However, with so many channels to choose from, particularly with the growth of social media – how can businesses make sure that they are offering the right communication channels to their customers and prospects and how do they manage these channels and interactions?
The support function is an important aspect of any business. They are responsible for the customer’s experience, post-sale. They are here to help resolve issues and answer queries, to provide a high quality of service which ensures that their customers’ opinions of the products or services that they purchased and their opinions about the company itself, do not change in the long term.
Firstly, let’s talk about James. James has an issue with his car insurance and decides to call them on his lunch break. He carefully selects the department he needs to talk to.
Sheila also has an issue with her car insurance and like James decides to call them once on her lunch break and just like James she carefully selects the department she needs to talk to.
As a business, you know that it’s essential to communicate with your customers through a variety of channels; through phone, email, website form requests and social media. But even with these various channels, 46% of customers still prefer to communicate via the telephone, according to a report conducted by Vodafone. With this in mind, how can you ensure that you are doing enough to meet your customers’ needs when they contact your business?
