Unified Communications or Integrated Communications?

Unified Communications or Integrated Communications?

By January 30, 2014Technology
Unified Communications feature picture

Unified Communications has been an industry buzzword for a while now. Even before the word Cloud entered into our thoughts many of us knew that Unified Communications meant clever communications. Think software or services with voice, chat and video combined into a single solution, very fancy stuff!

At CloudCall we’re always looking for ways to make our customers’ lives easier. And we like to do things a little differently. So, once we started thinking about Unified Communications in terms of SME productivity it actually took us in a completely different direction.

Introducing Integrated Communications

Integrated Communications… offering integrated telephony capabilities that work directly with the tool that businesses use most – their CRM.

Think about your mobile phone for a moment…. you have an “address book”, and you can call people from within the address book on the phone. Now, it’s hard to believe, but this isn’t a smartphone exclusive feature. Even the first lot of “dumb phones” had this feature on day one. A world without the ability to dial from a mobile phones “address book” seems utterly ridiculous today. So why should it be any different for businesses calling clients, customers and candidates?

Today, the average business manages its phone calls and customer information in silo  – usually with an archaic Unified Communications system that is totally isolated from their business address book, normally a CRM. Integrated Communications solves this issue, by putting the control of communications inside the CRM system. Rather than two separate tools, your CRM  and your phone system become a singular powerhouse of information and communication.

When you integrate your company’s communications with your CRM systems you combine all forms of customer contact into a central data system. Boosting efficiency, productivity, and overall performance.

At the end of the day, your CRM system knows way more about your customers than any phone system on the planet. So, why not leverage that fact?

If you think Integrated Communications could be the thing to push your business forward, we’re here to help. So why not give a member of our friendly sales team a call?

Robyn Hunt

About Robyn Hunt

%d bloggers like this: